Remember about a year ago Google killed off the Authorship. For whatever reason they decided people didn’t want to know what wrote what, when, or where. Many people myself included saw the benefit of having a by line in the search results, but again Google decided that it was either not needed or just was not value for the type of data they want to collect. So the Author tag in your metadata was left to disappear in the setting sun with the rest of the discarded services Google has tossed out.
That is till, Facebook took it up. That is right, Facebook now uses the Author tag. Now bloggers and authors are able to get a byline to show up whenever somebody posts one of their articles to Facebook. So here soon if not already you will start seeing a little link at the bottom of the post preview will link you to the authors Facebook profile or Public fan page. If someone sees the post and they are not your friend or have liked your page then they will get a like to other articles that have been shared and the opportunity to follow your future posts.
What is the benefit?
First off the opportunity of a fan to share who you are with their groups of friends. If that article is shared in a Facebook group then you will be exposed to possibly hundreds of new faces and potential likes.
How to add Facebook Authorship
Now you may have just had a blip on the creeper alarm. That is perfectly OK, but let me explain what and why the Follow is a good thing. Facebook has a limit you can apply to for friends, and that limit is held firmly at 5,000 friends. And keeping up with that 5000 can be a bit over whelming. So Facebook added the follow feature a few years ago so that People can be kept in the social loop of a person without having to submit a friend request. They can follow and that follow doesn’t become a problem if the person has over 5000 friends. Yeah that sounds like a lot and you will never hit that limit but there are many people who do. Then there are your followers who would like to keep up with your activities but feel that they are in some way unworthy of being your friend. They don’t want to bother you or be a hindrance is any way and following gives them the opportunity to see what you are doing without fear of rejection. You can set your more private posts to be friends only that way you won’t have to share everything with everybody.
How to turn on your following
- Go to Settings. – that is the upside down triangle the very far right of your blue bar and about ¾ of the way down the drop down menu.
- Click on the “Followers” on the left hand menu
- Change the “Who Can Follow Me” option to “Everyone”
And there you go you have now allowed new people to follow your profile.
Add the needed Meta property tag
Now there are a couple of way you can enable the authorship on your site. One way is in the Head tag of your webpage you add the following snippet of code.
<meta property=”article:author” content=”Your Facebook profile URL here”>
Just change the content to your Facebook URL so for example
<meta property=”article:author” content=”http://www.facebook.com/circlecast”>
If you have a WordPress site it is still very easy. If you are using the WordPress SEO by Yoast plugin then you can verify it is turned on by the following
- Go to the SEO settings menu
- Choose Social
- Click on the Facebook Tab
- Put a Checkmark in the “Add Open Graph meta data”
- Save at the bottom
Now you can check to make sure everything is working like it is supposed to but checking out the results on the Facebook Debug page. Here you just select a post put the post address in the text box. Choose “Fetch New Scrape Information” and you should see whole lots of information about your site. But if you scroll down you will see a section called, “When shared, this is what will be included” and you should see how that post would show up. Now if you get any errors First try to click the “When shared, this is what will be included” button again sometime it has to clear the old cache out. But if it keeps coming up look closely and you will see the problem. For me I had a semi-colon instead of a colon in my URL. Found the offending punctuation and changed it and all was good in the world.
With this new tool that Facebook has made for us authors it will help to spread the word around, and help developed your business and authority. If you have any thoughts please share them below
The new authorship is up and running on Facebook now. Post this article and see.
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