Two things you don’t normally hear together is emojis and business. Why is that? Well if you ask many business owners they say that it is because emojis are unprofessional. Why have cartoon-like images in a Business to Business company? We are not kid oriented.
I can get how a professional may think that they don’t want to appear unprofessional. I would never have you compromise your values and professional standing with your customers. Yet there is something about trying a new tactic that could put you out in front of customers and give you an advantage that your competition is not utilizing.
Why use Emojis?
Not only does it make you look a little younger to the elusive millennials it also has other advantages. Emoji can help you convey your message easier.
How many times have you been typing out an email or a response to a tweet and then have it miss understood? If your hand isn’t held up then I will have to say your fibbing. Because everybody has had a comment miss understood.
Emojis are actually helpful to convey whether you are joking, being snarky or flat out mad. The main part of the word is Emo. and I don’t mean the moody teenager that thinks nobody has ever grown up before them. but Emo as in Emotion.
People are visual creatures. So using these little pictures are often easier for people who are reading the message to grasp and understand the tone of the message when there are emotional clues added. So adding a laughing face with sweat coming off may help the reader understand that you were making a bad joke. It isn’t hard to find a good emoji to use with there being over 1,000 different types of available. Get creative you just may be able to communicate the right
It is searchable
On Twitter, emojis become even more powerful because not only are Emojis good for sharing your feelings. When you tweet using emojis those emojis become searchable.
SO if you are a pizza parlor. you might do a search for anybody who places a pizza emoji in the tweet in your area. You can the send a tweet to them telling them you can have their favorite pizza ready in 30 minutes or even offer them a coupon to stop by. For marketing emojis are almost a godsend.
If you are a burrito truck you can find out who has tweeted the burrito emoji and take the truck to them. If I had a food truck say they were coming to my area I would absolutely buy from them.
The options that area available are in reality limitless if you use your imagination and creativity. You can find ways to connect with customers and connect with new customers by using their same for of speech.
Try it out you may just find that a new language the connects with your target audience even better than you thought you could before. 😎
You Might Also Like...
Today is a day of celebration. Today is day of hotdogs and baby back ribs and Uncle Gilberts Family famous firework show. You know the one everybody oohs and Aaahs over the fact that nobody got killed. Though Uncle Gilbert did loose his right eye brow, again. Yet, as the festivities commence and you...
Sorry had some very interesting challenges for last week and it resulted in me not getting this posted last week like I had hoped. Have you ever wondered if the information you hear about how to grow Twitter followers is correct or full of guff? Is all the information you receive All Theory a...
Facebook has started making steps to have a broader range of emotions with the emoji based Reactions. Twitter must of felt the vacuum of like happening and they made a majorly benign change. Twitter if you haven’t noticed no longer has a favorite star. They now have a heart to represent likes. De...
There is a new opportunity that is out. An opportunity for your customers to be able to trust who you are. New people who trip across your profile will more likely come to trust you in a shorter time. All of this new found trust is a small symbol that not everyone is able to get. This magical tru...